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Website promotion: Pay-per-click advertising
So you have a website, but you’re not sure how to let people know it exists. Sure you can rely on organic means, such as word-of-mouth, email signature but they take a long time to turn into results. A...
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Before pay-per-click advertising was the norm, people who wanted to advertise online did it through cost-per-impression advertising. What this fundamentally means is how many eyes might see your ad on...
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It’s beginning to look a lot like Christmas (promotions)
I don’t want to alarm anyone, but as I write this post, there are 62 days, six hours, 20 mins and 40-39-38-37 seconds till Christmas. So, it must be time to think about what, if any, Christmas...
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Four simple steps to getting online
Is your company one of the 51 per cent of Australian small businesses without a website? Did you know that getting online is as easy as 1-2-3? And then a bonus fourth step promoting your site. So where...
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SEO: Watch out for “snake oil” salesmen
If your business depends on website conversions for its income, then the best marketing investment you can make is in Search Engine Optimisation (SEO) So how does it work? Put simply, each search...
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Search Engine Marketing vs Search Engine Optimisation
If you have a website for your business (and you should!), then you have probably heard the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and wondered whether they are...
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Link building using social media
If you have been reading our blog posts here at Direct Sites Online, you would know by now that we are big fans of using social media to market your small business. Social media is an incredibly...
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Get local with your SEO
Despite the advent of the internet, which means your online business can attract customers throughout the world, it is still a fact that proximity is a powerful tool for converting visitors to sales....
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